Louis Xiii Announces 100 Years, A New Song By Pharrell Williams To Be Released In 2117 Only #Ifwecare

On November 13th 2017, Louis Xiii Cognac premiered “100 Years” – The Song We’ll Only Hear If We Care – a unique musical composition created by Pharrell Williams that will not be released until 2117.

Pharrell - #Ifwecare

Louis Xiii partnered with Pharrell on this innovative project due to a shared dedication to environmental issues. The original song is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment. Each decanter of Louis Xiii represents the life achievement of generations of cellar masters, so Louis Xiii must always think a century ahead.

Pharrell’s exclusive track was recorded onto a record made of clay from the chalky soil of the Cognac region, and stored in the cellars of Louis Xiii in a state-of-the-art safe specially designed by Fichet-Bauche that is only destructible when submerged in water. If sea levels continue to rise at such an
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