To paraphrase everyone’s favorite “Game of Thrones” star, Ed Sheeran: HBO is on its way to another castle on Nielsen hill.
(Apologies for that.) After three days worth of time-shifted DVR and VOD usage, last Sunday’s Season 7 premiere of “Game of Thrones” jumped to a 5.6 rating among adults 18-49, obliterating everything in its path. That was up 19% from the show’s already strong live+same day number.
What’s more, the rebroadcasts that night of last year’s finale, as well as the premiere (which repeated at 10:05 p.m. Et) also made it into the week’s top 25 adults 18-49 chart.
Earlier in the week, HBO reported that the Season 7 premiere reached a gross audience of 16.1 million viewers (Linear Plays + Same Day DVR Playback + Hbogo/HBO Now) up 50 percent from last year’s premiere. Per HBO, that performance set a record as the most watched premiere...
(Apologies for that.) After three days worth of time-shifted DVR and VOD usage, last Sunday’s Season 7 premiere of “Game of Thrones” jumped to a 5.6 rating among adults 18-49, obliterating everything in its path. That was up 19% from the show’s already strong live+same day number.
What’s more, the rebroadcasts that night of last year’s finale, as well as the premiere (which repeated at 10:05 p.m. Et) also made it into the week’s top 25 adults 18-49 chart.
Earlier in the week, HBO reported that the Season 7 premiere reached a gross audience of 16.1 million viewers (Linear Plays + Same Day DVR Playback + Hbogo/HBO Now) up 50 percent from last year’s premiere. Per HBO, that performance set a record as the most watched premiere...
- 7/22/2017
- by Michael Schneider
- Indiewire
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