Why Sony Pictures Animation Still Needs a Big Hit – and Where It Might Come From

Annecy, France — Having sprinted to deliver toon movies this year in near record time, Sony Pictures Animation has a brace of new animated feature originals on deck for potential 2020/21 release, Kristine Belson, Sony Pictures Animation president announced at France’s Annecy Festival Thursday night, delivering a masterclass on Re-Shaping Sony Pictures Animation.

Four of the five projects which Belson went on to talk about in some detail, without implying they will be Spa’s only releases over 2020/21, are from first-time directors.

In contrast, Spa looks set not to release any movie at all in 2019, she added.

That may seem like an original move by a new Hollywood animation studio head, but it’s one way of confronting Spa’s major challenge. Producing animated features since 2006’s “Open Season,” Sony Pictures Animation has still to fire up a “Despicable Me” size franchise which can, as Belson out, provide a transformational moment, defining
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