Vine Is Gone, But Not Forgotten: Why Twitter’s Defunct Platform Was an Incubator for Digital Creatives

Vine Is Gone, But Not Forgotten: Why Twitter’s Defunct Platform Was an Incubator for Digital Creatives
Andy Warhol famously predicted that in the future, everyone would be famous for 15 minutes. In the case of Vine, however, that formula was often reduced to six seconds. The video-sharing app’s popularity, however, lasted just a little bit longer.

Twitter announced today that it is shutting down the service, which the social-media giant bought in 2012. Vine gave users a platform to share six seconds of video that would play on an automatic loop. It quickly became a destination for comedians, musicians, artists, and filmmakers, many of whom pushed the app’s video capabilities to creative heights. Others used it more like a condensed YouTube channel, posting condensed comedy sketches for a generation reared on short attention spans. More popular users gained millions of followers and launched careers steeped in lucrative marketing deals. But once Twitter and Facebook began offering their own video-sharing capabilities, Vine struggled to find a broader user base.
See full article at Indiewire »

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