Mipcom got off to a glamourous start this year with world premiere screenings of Sony Pictures Television’s The Halcyon followed by Julius Berg’s Mata Hari starring Vahina Giocante, Rutger Hauer and Christopher Lambert on Sunday.
These two premieres, on the eve of Mipcom’s official opening, set the tone for a market that will be more awash than ever with high-end dramas.
In the backdrop, one of the talking points is which platforms these series will be distributed on as part of Mipcom’s overall theme of “New Television”.
Sony Corporation president and CEO Kazuo Hirai, who kicked off Mipcom’s conference programme on Monday, said content and delivery were two sides of the same coin when it came to getting viewers to pay for they were watching.
“Consumers are willing