“Ben-Hur” could lose $100 million after collapsing at the box office last weekend.
The biblical epic cost well over $100 million to produce and tens of millions to market and distribute globally. That amounts to a hefty price, one that stands little chance of being recouped following “Ben-Hur’s” paltry $11.2 million domestic debut. The film will be lucky to top out at $30 million when it finishes its stateside run, and will almost certainly shed screens next weekend as theaters try to move more popular films onto that real estate.
Those estimates come from executives at rival studios. Sources close to the film, however, believe the ultimate losses will likely be between $60 million and $75 million, because they think that the film could do well on DVD and other home entertainment platforms. “Ben-Hur” seemed to resonate more strongly in the South, particularly with faith-based consumers.
Overseas, “Ben-Hur” may fare better. The film kicked off to $10.7 million from 18 international markets,...
The biblical epic cost well over $100 million to produce and tens of millions to market and distribute globally. That amounts to a hefty price, one that stands little chance of being recouped following “Ben-Hur’s” paltry $11.2 million domestic debut. The film will be lucky to top out at $30 million when it finishes its stateside run, and will almost certainly shed screens next weekend as theaters try to move more popular films onto that real estate.
Those estimates come from executives at rival studios. Sources close to the film, however, believe the ultimate losses will likely be between $60 million and $75 million, because they think that the film could do well on DVD and other home entertainment platforms. “Ben-Hur” seemed to resonate more strongly in the South, particularly with faith-based consumers.
Overseas, “Ben-Hur” may fare better. The film kicked off to $10.7 million from 18 international markets,...
- 8/23/2016
- by Brent Lang
- Variety - Film News
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