The BBC’s new-look Top Gear starring Chris Evans and Matt LeBlanc suffered more ratings woe when its launch on Us television lost a third of its audience.
BBC America’s show drew 388,000 viewers when it aired on 30 May, compared with 530,000 viewers for the opening episode of the last series, when it was fronted by Jeremy Clarkson, Richard Hammond and James May.
Related: Chris Evans slams Top Gear’s critics as catch-up viewing lifts ratings
Overnight television viewing figures for Top Gear have never been less relevant. Obviously some newspapers prefer to live in the past.