Call it the Tsujihara Doctrine.
Soon after Kevin Tsujihara took over as Warner Bros. chairman-ceo, he made the decision to break with protocol from the previous regime — a change that would have a profound effect on the studio. At an early strategy session, senior execs recall him issuing a new edict: DC Entertainment is open for business across the lot.
Tsujihara made it clear that the vast archive of comic-book characters in the DC vault would no longer be under the tight control of Warner Bros.’ film division. WB’s television and interactive units would have new flexibility to develop projects derived from the properties, even if they were concurrently being eyed for movie projects.
He established the studio’s equivalent of the Justice League. Every two weeks, top execs including DC Entertainment’s Diane Nelson and Geoff Johns, Warner Bros. Pictures’ Sue Kroll and Greg Silverman and Warner Bros.
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Soon after Kevin Tsujihara took over as Warner Bros. chairman-ceo, he made the decision to break with protocol from the previous regime — a change that would have a profound effect on the studio. At an early strategy session, senior execs recall him issuing a new edict: DC Entertainment is open for business across the lot.
Tsujihara made it clear that the vast archive of comic-book characters in the DC vault would no longer be under the tight control of Warner Bros.’ film division. WB’s television and interactive units would have new flexibility to develop projects derived from the properties, even if they were concurrently being eyed for movie projects.
He established the studio’s equivalent of the Justice League. Every two weeks, top execs including DC Entertainment’s Diane Nelson and Geoff Johns, Warner Bros. Pictures’ Sue Kroll and Greg Silverman and Warner Bros.