Turner-owned cablers TNT and TBS are continuing their brand evolution under president Kevin Reilly by beefing up the networks’ marketing teams with the promotion of Jeff Gregor and the hire of Michael Engleman, who comes from NBC Universal’s Syfy and Chiller.
Gregor has been elevated to the newly-created position of chief catalyst officer for TNT and TBS, while Engleman — who was responsible for Sci Fi’s rebrand to Syfy — will join the company in early 2016 in the new post of exec vice president of entertainment marketing and brand innovation.
“We are reinventing two market-leading brands, TBS and TNT, which calls for a forward-reaching, re-imagining of our marketing organization,” said Reilly. “I have worked closely with Jeff since I joined the company, and he is one of the rare leaders who can draw on his deep brand marketing experience while reaching for new ideas and emergent methodologies. Michael will be
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Gregor has been elevated to the newly-created position of chief catalyst officer for TNT and TBS, while Engleman — who was responsible for Sci Fi’s rebrand to Syfy — will join the company in early 2016 in the new post of exec vice president of entertainment marketing and brand innovation.
“We are reinventing two market-leading brands, TBS and TNT, which calls for a forward-reaching, re-imagining of our marketing organization,” said Reilly. “I have worked closely with Jeff since I joined the company, and he is one of the rare leaders who can draw on his deep brand marketing experience while reaching for new ideas and emergent methodologies. Michael will be