YouTube Stars ‘Escape From Siberia’ In Xbox-Branded ‘Tomb Raider’ Promotion

A new Tomb Raider game has arrived in stores, and Xbox promoted it in just about the most epic way possible. The Microsoft-owned entertainment brand sent four online video content creators--Oli White, Tom Syndicate, Jade Jolie, and Yammy xox--to Siberia, where they had to negotiate a series of obstacles.

In Rise of the Tomb Raider, which is now out for Xbox 360 and Xbox One, protagonist Lara Croft travels to the Russian wilderness to uncover an ancient city. The challenges Xbox set up for the “Escape from Siberia” video are meant to resemble the ones Lara faces in the video game: The participating creators had to climb rock faces, zipline across rivers, and hit targets at an impromptu archery range. After 48 hours, they were picked up by a helicopter; for their sake, I hope it was stocked with hot chocolate.

All four of the creators who took part in the video are gamers themselves.
See full article at Tubefilter News »

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