ABC Family will soon have a new name, and it’s a bit of a “freeing” identity for the network. As announced by ABC Family President Tom Ascheim on Tuesday, the cable network will be be renamed and rebranded as Freeform in January 2016, building on ABC Family’s existing strategy of super serving “Becomers” – a life stage that spans people who are 14-34. “Freeform evokes the spirit and adventure of our audience,” says Ascheim. “Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family.” According to ABC Family, the new name of “Freeform”speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts – first car,
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ABC Family to Officially Change Its Name in January
- 06 October 2015
- TVovermind.com