AwesomenessTV will no longer just focus on the teenage demographic. The YouTube multi-channel network started by CEO Brian Robbins in 2012 will launch a new network aimed at millennial moms dubbed Awestruck.
As a new lifestyle brand, AwesomenessTV’s Awestruck network will produce a variety of scripted and non-scripted content aimed at women with children and families. Show formats will include talk shows, documentaries, comedy, and more. The Awestruck programming will be available via YouTube, Facebook, and Verizon’s upcoming over-the-top service.
Sarah Penna, co-founder and chief creative officer of Big Frame (which used to have its own women’s network called Wonderly), will head Awestruck and its talent-seeking efforts. AwesomenessTV’s new network has also tapped YouTube Nation’s previous executive producer Zadi Diaz to lead Awestruck’s programming as Vice President of Programming and Development.
The mom-focused Awestruck is a bold move for AwesomenessTV as it seeks to expand...
As a new lifestyle brand, AwesomenessTV’s Awestruck network will produce a variety of scripted and non-scripted content aimed at women with children and families. Show formats will include talk shows, documentaries, comedy, and more. The Awestruck programming will be available via YouTube, Facebook, and Verizon’s upcoming over-the-top service.
Sarah Penna, co-founder and chief creative officer of Big Frame (which used to have its own women’s network called Wonderly), will head Awestruck and its talent-seeking efforts. AwesomenessTV’s new network has also tapped YouTube Nation’s previous executive producer Zadi Diaz to lead Awestruck’s programming as Vice President of Programming and Development.
The mom-focused Awestruck is a bold move for AwesomenessTV as it seeks to expand...
- 4/23/2015
- by Bree Brouwer
- Tubefilter.com
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