Dubbed film impact rating (Fir), the metric assesses films on 14 criteria including the location, volume and saturation of film screenings including film festivals; critic and user ratings, award nominations and wins; and Australian and international B.O. returns and production budget as a percentage of worldwide B.O.
The study.s authors Deb Verhoeven, Alwyn Davidson and Bronwyn Coate tracked 134 Australian films, including co-productions, that screened between December 1 2012 and June 1 2014.
By that yardstick, Saving My Banks had the greatest impact worldwide, narrowly ahead of The Great Gatsby, despite the gap in their total B.O. earnings: $US112.5 million for the Disney film co-produced by Essential Media and Entertainment.s Ian Collie, versus $351 million for Baz.s extravaganza.