Industry experts talk alternative distribution

  • ScreenDaily
Industry experts talk alternative distribution
‘Know your project inside out’, was the message from a panel of industry experts to producers thinking about taking the alternative distribution route.

Speaking in Berlin on the Efm Industry Debate panel on alternative distribution, hosted by Screen, Oscar-winning producer Gareth Unwin, who recently adopted the model for war film Kajaki in the UK, said the structure can work on the right film: “The experience proved to me that ‘self-distribution’ - or ‘direct distribution’ - none of these terms are dirty words. On the right project it may be that you can find the right exhibitor who will take your film.”

Speaking about his Kickstarter-backed 2012 feature Borrowed Time, producer Olivier Kaempfer said: “In order to distribute your own film you need three key ingredients: passion and dedication; experience; and money.”

Producer Sigrid Dyekjaer encouraged producers to take up distribution not only in their home market but abroad as well: “Getting the ambassadors in your own territories and then
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