The Big Tease – Why Movie Trailers Need to Hold Back

We begin with a still photo in the pages of a magazine, an image whose recollection time has has eroded but not erased; a large dinosaur footprint in the mud, alongside a further image of Sam Neill, Joseph Mazzello, and Ariana Richards sat in a treetop, face to face with a dinosaur…

Back in 1993 that’s all it took for Jurassic Park to become the most eagerly anticipated film of the decade. Hop forward what seems an evolutionary blink to April 2014 and we’ve just had the millionth trailer for The Amazing Spider-Man 2 threaten to pummel us into vast apathy for a film which looks to be good old blockbuster fare. So why have studios taken this dumbed down, multi-format saturation approach to marketing their films? One which may have an adverse effect on audience appreciation and enjoyment of the final film?

Here’s why….

Iconic imagery more powerful
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