One of those is, undoubtedly, the term "marshmallow." That name is thrown around by everyone connected to the show, including star Kristen Bell, when talking about the fans. Where does it come from, though?
The answer to that comes from the very first episode of "Veronica Mars," which aired in 2004. After helping her brand new Bff Wallace (Percy Daggs III) outsmart the Pch motorcycle gang, she revealed the soft side under her tough exterior. She tried not to admit it but Wallace calls her on it regardless. "You're a marshmallow, Veronica Mars," he says. "A Twinkie."
When the end of the episode comes and Veronica monologues internally