British director Paul Wright’s For Those in Peril, which is up for two BAFTAs at this Sunday’s awards ceremony, is getting special treatment as it hits cinemas across Europe.
The film is at the heart of the latest day-and-date trial being run by the Tide Experiment, one of three European Commission-sponsored consortia doing research into the impact of simultaneous multi-platform releases.
The group - uniting sales agents Fandango, Goldcrest, Udi, Wide Management and Protagonist Pictures; 30 distributors from the Europa Distribution network and the French writers and directors guild L’Arp - is releasing four titles in around five European territories using day-and-date models over the space of 18 months.
Independent Pan-European Digital Association (Ipeda) is monitoring and analysing the results. VoD aggregator Under the Milky Way supports distribution on platforms such as iTunes