The Carrie Underwood-starrer peaked at the 9 p.m. hour, according to preliminary nationals from Nielsen, nabbing over 19 million viewers. The special’s biggest turnout was with women 25-54, a demo that notched a 7.0 in household rating during the primetime broadcast.
For its three hours, “Sound of Music” drew a 4.6 rating and 13 share among adults 18-49. In particular, “Sound of Music” gave NBC a rare victory in overall viewers in the brutal 8 p.m. timeslot, normally dominated by CBS’ “The Big Bang Theory” (4.6/14, 15.3 million). “Big Bang” hadn’t finished second in overall viewers since May 2012, though the Eye’s top sitcom still topped “Sound” in 18-49 for the halfhour.
Excluding sports, NBC scored its best Thursday in overall viewers since the “Frasier” series finale on May