The main ITV channel is set to increase its audience share for the first time since 1990, on the back of successful shows including Downton Abbey, Broadchurch and I'm a Celebrity...Get Me Out of Here!
Figures published on Thursday show ITV is on course to be the only one of the five terrestrial channels to record an increase in audience share during 2013, with Channel 4's figures slumping the hardest after the ratings success of its London Paralympics coverage in the previous year.
The last time ITV's annual share of viewing grew, John Major was prime minister and the broadcaster dominated British television. At the time there still just four terrestrial channels and BSkyB's satellite service was in its infancy.
In 1990, ITV had a 44% audience share and Coronation Street was the most popular show on TV,