So far, “Gravity” has amassed a stellar $170.6 million domestically, of which Imax has contributed nearly a fourth, with $31 million. Premium formats, especially Imax, have become a major selling point for “Gravity” and its playability.
See Also: Film Review: ‘Gravity’
“Carrie,” meanwhile, was predicted to gross, at least, $18 million, though most observers pegged the pic to land at north of $20 million. The horror pic’s underperformance highlights just how broadly “Gravity” is playing now, especially with teens and young adults. “Carrie” skewed 56% under 25.
“While of course we would have liked more, ‘Carrie’ was made for a budget and certainly played within our expectations,