Box Office: ‘Gravity’ Carries the Weekend With $31 Mil; Wide Entries Pull Down Modest Bows

Box Office: ‘Gravity’ Carries the Weekend With $31 Mil; Wide Entries Pull Down Modest Bows
Not even Stephen King’s infamous Carrie could douse the box office fire that is Warner Bros.’ 3D phenom “Gravity,” as it topped its third straight domestic frame with an estimated $31 million (down only 28%), crushing the Sony-Screen Gems-MGM horror remake, which underperformed grossing just $17 million through Sunday.

So far, “Gravity” has amassed a stellar $170.6 million domestically, of which Imax has contributed nearly a fourth, with $31 million. Premium formats, especially Imax, have become a major selling point for “Gravity” and its playability.

See Also: Film Review: ‘Gravity’

“Carrie,” meanwhile, was predicted to gross, at least, $18 million, though most observers pegged the pic to land at north of $20 million. The horror pic’s underperformance highlights just how broadly “Gravity” is playing now, especially with teens and young adults. “Carrie” skewed 56% under 25.

“While of course we would have liked more, ‘Carrie’ was made for a budget and certainly played within our expectations,
See full article at Variety - Film News »

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