‘Good Morning America’ Wins First Quarter With Best Result Since Mid-1990s

Good Morning America has topped the morning show wars for the first quarter of 2013 in total viewers and the adults 25-54 demographic over the sliding Today. With an average audience of 5.389 million, it marks the first time the top-rated morning show has won the quarter in total viewers since 1994. With 2.2026 million in the demo, it is also the first time Gma has been tops among the 25-54 in the quarter since 1993. Adding to the trophy cabinet, Gma has scored its second straight quarterly win in adults 25-54 since the second and third quarters of 1994. Continuing its total viewership winning streak for a third straight quarter, the ABC show is now tied with the record it set from the first to third quarters of 1994. This quarter saw a big ratings boost for Gma with the return of co-anchor Robin Roberts on February 20 after a five-month leave to undergo a bone marrow transplant.
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