With Britain's Got Talent and I'm A Celebrity ... Get Me Out of Here, Anthony McPartlin and Declan Donnelly present two of ITV's biggest shows.
But three years off their 40th birthdays, the pair's thoughts have turned to creating a longer lasting legacy than the fast food of reality TV which does not reward repeat viewing.
The pair's latest two-year contract with ITV ends this year and McPartlin said the pair – who are insured for millions of pounds against the other one dying – have "talked a lot about the future".
Specifically, a silent comedy project and their hopes of breaking America put a question mark over how long Ant and Dec, both 37, will remain a mainstay of the ITV schedule.
"We've talked a lot about the future this year,