The next industry trend is companion apps

Beverley McGarvey chief programming officer for the Ten Network talks about her media habits and media trends in a Q&A first published on Encore.

Who is the most powerful person in Australian media and why?

Government policy and regulation touches pretty much everything we do on a day- to-day basis, so I would have to say communications minister, Stephen Conroy. From the amount of advertising we can sell, to the accuracy of our electronic program guide data, we have to check the rules every time we take a breath. Importantly, though, I think Senator Conroy gets the fact that this industry is going through a period of major structural change and he has taken some positive steps to make sure we can keep doing what we do, particularly for local content.

What one medium could you not live without?

Free-to-air television. I tend to consume content on many devices at different times,
See full article at Encore Magazine »

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