Host has lost the Patak’s account just nine months after winning it.
The Havas-back creative agency landed the business in February after a three-way pitch, but has lost the Ab World Foods-owned brand after another three-way pitch to Jwt Sydney.
In February Patak’s marketing manager Sharon Doyle said in a press release: “Host and The Glue Society really impressed us with their strategic approach to our brief.”
Today, the company’s general manager Jane Armstrong said in a statement: “Jwt impressed us with their strategic approach and passion for the Patak’s brand.
The win for Jwt follows the Sydney office’s recent Rac win, which resulted in the launch of Jwt Perth, the regions’ first new office in 40 years. Jwt claims it has had its best new business run in a decade in Australia.
Host boss Suzie Shaw told Mumbrella:“We did successfully pitch and win the...
The Havas-back creative agency landed the business in February after a three-way pitch, but has lost the Ab World Foods-owned brand after another three-way pitch to Jwt Sydney.
In February Patak’s marketing manager Sharon Doyle said in a press release: “Host and The Glue Society really impressed us with their strategic approach to our brief.”
Today, the company’s general manager Jane Armstrong said in a statement: “Jwt impressed us with their strategic approach and passion for the Patak’s brand.
The win for Jwt follows the Sydney office’s recent Rac win, which resulted in the launch of Jwt Perth, the regions’ first new office in 40 years. Jwt claims it has had its best new business run in a decade in Australia.
Host boss Suzie Shaw told Mumbrella:“We did successfully pitch and win the...
- 11/22/2012
- by Robin Hicks
- Encore Magazine
Similar News
Revlover loads up film and TV slate
- 11/2/2015
- by Don Groves
- IF.com.au
BT launches campaign to ‘Prepare for the Best’
- 1/29/2013
- by Colin Delaney
- Encore Magazine
Kung Fu takes on Sci-fi in latest Ice Break drag race
- 11/23/2012
- by Robin Hicks
- Encore Magazine
Irish Film and Television Awards Winners Announced
- 2/19/2009
- IFTN
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.