It's a modern morality tale: the story of the hipsters, the counterculture phenomenon that ate itself. What began as a run-on from (anti-consumerist) slacker culture, wherein groups of wannabe artists with barista jobs congregated around urban areas (Hoxton, Williamsburg), has morphed into a multimillion-dollar industry trying to sell a mythical, neo-bohemian lifestyle.
With the kook well and truly out of the bag (and Urban Outfitters on high streets everywhere), a glut of anti-hipster literature grew against the seemingly self-satisfied and insular subculture, from websites and books such as Look at This Fucking Hipster, Stuff Hipsters Hate and Hipster Hitler.
Into this melee of so-called "hipster hate", steps comic Jimmy Fallon. His production company, Holiday Road, headed by former Daily Show boss Josh Lieb,