How Noomi Rapace's 'Prometheus' Audition Became a Viral Video for the Film

If you haven’t gotten enough of Ridley Scott’s Prometheus, writer Damon Lindelof recently shed new light on the film’s viral marketing campaign, why he responds to negative tweets about the film, and the influence of social media on opening weekends in a recently published piece at The Wall Street Journal. The screenwriter talks a lot about social medial in the interview, particularly the viral videos that launched in the weeks before Prometheus’ debut. In a really interesting bit of insider information, Lindelof reveals that the “Quiet Eye” clip featuring Noomi Rapace was actually just the actress’ screen test for Fox. "Noomi [Rapace] had screen tested to play Shaw. I wrote this page and a half video message that she sends to...

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