Marilyn Monroe: Still A Celebrity Brand 50 Years Later

Marilyn Monroe: Still A Celebrity Brand 50 Years Later
Los Angeles — There is a career after death, at least if while alive you wielded star power like Marilyn Monroe.

The bombshell actress continues to be a successful celebrity brand even 50 years after she died on Aug. 5, 1962, with a new digital emphasis to complement the wealth of photos, fashion, films and other cultural touchstones she left behind.

Monroe ranked third last year in Forbes' annual list of top deceased celebrity earners, generating $27 million and coming in behind Michael Jackson and Elvis Presley. It was a comeback for the actress, who had fallen off the list the previous two years.

When the list is updated in the fall, it will likely show it has been another lucrative year for the actress' estate, which was purchased in 2010 by Authentic Brands Group and its partner, Neca. The company is in the midst of upgrading Monroe offerings from trinkets to cosmetic lines, spas, salons and apparel.
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