'Coronation Street' to get new sponsor

'Coronation Street' to get new sponsor
Coronation Street will have a new sponsor next year as furniture retailer Harveys has decided to end its deal with the ITV1 soap. Harveys has sponsored Coronation Street since 2007, but its branding will cease to accompany the show from January 2013, when the current contract comes to an end. Harveys managing director Stephen Campbell told Media Week: "Over the last five years, Coronation Street has been a fantastic alignment for us, but we feel the time has come to look for something new." He added: "Having contemplated long and hard about continuing with Coronation Street, we felt it would be a good time to do something different and we are currently considering a number of options." (more)
See full article at Digital Spy - Movie News »

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