Red Agency hired to make Queensland rail ‘sexy’ for younger travelers

Queensland Rail Travel has hired a PR agency in a bid to make rail travel “sexy” and more appealing to younger audiences.

The Red Agency Melbourne has been appointed to boost the profile of the operator among the southern states as well as abroad, particularly the Us and UK.

“The image of rail travel in Australia tends to be associated with older travelers, and yet young Australians use trains a lot when they’re traveling overseas. We’re looking to help make rail travel sexier,” Red Agency account manager Sam Watson told Mumbrella.

Queensland Rail Travel Gm Max Kruse said: “When we set out to engage a PR agency we were looking for a company with extensive contacts in the consumer travel and trade media as well as the creative flair to take our messages to a broader audience. Red Agency certainly fits the criteria thanks to its considerable history
See full article at Encore Magazine »

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