The Lost world of the TV junket | Media Monkey

It was like the good old days for TV hacks last night with the launch party of the final season of Lost. Sky's PR machine pushed the boat out, turning London club the Hospital into a full-scale recreation of the show, with guests handed Oceanic airline boarding passes on arrival and extras dressed up as airline stewardesses and in Dharma Initiative overalls. And then the show, The Reduced Shakespeare Company's Lost in 10 minutes. A bijou masterpiece, written and produced in just three weeks, with the cast flown over from California for just two performances. One for hacks and one for fans. Actor Matt Rippy told Monkey afterwards that the fans were a much livelier audience than the hacks. Perhaps they hadn't drunk enough free booze before the performance. In these post credit crunch times, lavish TV show launches don't come like this very often.

BSkyBMarketing & PRTelevision industryLostTelevisionMonkey
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