A PR statement reads, "This was a difficult decision for us, as we wanted to see Soul Daddy succeed, but the restaurant simply was not performing as we had hoped. We'd like to thank all of the customers who tried our restaurants and the people who worked hard to try to make the restaurants succeed."
According to Portfolio's estimates, the failure cost more than $3 million. Chipolte Corp. put in about $2.3 million. Chipotle founder Steve Ells and his fellow judges/investors Bobby Flay, Lorena Garcia, and Curtis Stone supposedly contributed $220,000