In new film The Show’s The Thing, the story of Frank Barsalona
, who blueprinted the modern concert industry is explored with help from the major artists he helped to the stage
To date, more than 600 people have been inducted into the Rock and Roll Hall of Fame, most of whom are fantastically famous. Yet, somehow, one of the least-known inductees managed to receive one of the hall’s highest honors. In 2005, Frank Barsalona, a concert promoter, received a “lifetime achievement” distinction at the Cleveland-based institution. So, how did a guy who, some might think, simply booked talent, earn such a lofty distinction?
The answers lie in an informative new documentary, The Show’s The Thing: The Legendary Promoters of Rock. In colorful detail, the film lays out how Barsalona blueprinted the modern concert business (now a $10bn industry), along the way changing how audiences relate to the music, while