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Alexander Nix

Alexander Nix was born on May 1, 1975 in the UK as Alexander James Ashburner Nix. He is known for his work on The Great Hack (2019). See full bio »


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 2019 The Great Hack (Documentary)
Himself - CEO, Cambridge Analytica
 2018 Do You Trust This Computer? (Documentary)
 2017 Democracy Now! (TV Series)
- Episode dated 23 March 2017 (2017) ... Himself

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[on Cambridge Analytica's goal] It's all about understanding the motivations of the target audience and trying to understand at a very granular level why people might undertake a certain behaviour, whether that's joining a terrorist organisation or smoking cigarettes or eating fast food. (...) All we're trying to do is to make sure that you receive the most relevant communications; if you care ... See more »


Cambridge Analytica sometimes contracted under a different name, so that there are no records of its involvement with some clients. Using a shifting network of names and front groups to cover their traces is part of their operations, according to former CEO Nix. See more »


Reminiscent of a James Bond villain.

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