Did You Know?
] discussing the group's view on their popularity] We've always said this among ourselves in the beginning. Popularity, like the seasons, comes and goes around. If it's spring for one of us, let's not get conceited. What's important is not individual popularity, but the longevity of our team. When each and every one of us does well, Girls' Generation will do well.
The group has appeared in over forty endorsement deals-major ones included LG, Intel, Korean chicken chain Goobne Chicken, Casio, Samantha Thavasa, Domino's Pizza and Lotte. They also collaborated with Korean shopping mall 10 Corso Como Seoul to create their own perfume brand "Girl".