Niels Juul
- Producer
- Writer
- Executive
Starting his career in Copenhagen advertising agencies, managing clients like Sony, Ericsson, Mobil Oil and L'Oreal, Niels Juul went onto building or managing international growth of brands like Cerruti, Porche Design and George Jensen, out of bases in London, Paris, Sydney, Tokyo and Los Angeles.
In 2001 Juul became a founding managing partner in Von Dutch Originals, a Los Angeles-based multinational apparel brand, that in 5 years became a 400 million USD worldwide phenomenon. He since went to work with Elle Macpherson as a CEO in turning around the fortunes of a UK public company overseeing its complete restructure and successful sale and continues to serve in a consulting or advisory board capacity for brands such as Everlast, Slazenger, Dunlop, Boys and Arrows and Kangol.
In 2008 Juul was tapped as CEO of struggling Italian-American multi-Oscar winning film company Cecchi Gori Pictures, with a mandate to completely restructure its operations and business in Los Angeles and Rome. In a span of 5 years he was instrumental in winning an 18 million USD judgment from its previous management, securing a lucrative multi-million dollar global distribution deal for its film library, bringing the company to profitability for the first time in 20 years and financing its first major movie production ("Silence") in over 10 years. Juul continues to serve as a consultant to the estate of Cecchi Gori.
Over the past decade Niels has worked on numerous award-winning films including, Martin Scorsese's THE IRISHMAN, KILLERS OF THE FLOWER MOON, and Michael Mann's FERRARI.
He currently runs No Fat Ego (based in Los Angeles and London), a multi-functioning production company with the aim to produce meaningful content made by exceptional writers, producers, and directors. No Fat Ego was tapped in late 2022 to be the exclusive producing partner for the newly reinvented Cecchi Gori Pictures. Around the same time he was also appointed an advisor for a newly forming film/sports/music/tech fund anchored out of the Canada by the Holdun Family.
In 2001 Juul became a founding managing partner in Von Dutch Originals, a Los Angeles-based multinational apparel brand, that in 5 years became a 400 million USD worldwide phenomenon. He since went to work with Elle Macpherson as a CEO in turning around the fortunes of a UK public company overseeing its complete restructure and successful sale and continues to serve in a consulting or advisory board capacity for brands such as Everlast, Slazenger, Dunlop, Boys and Arrows and Kangol.
In 2008 Juul was tapped as CEO of struggling Italian-American multi-Oscar winning film company Cecchi Gori Pictures, with a mandate to completely restructure its operations and business in Los Angeles and Rome. In a span of 5 years he was instrumental in winning an 18 million USD judgment from its previous management, securing a lucrative multi-million dollar global distribution deal for its film library, bringing the company to profitability for the first time in 20 years and financing its first major movie production ("Silence") in over 10 years. Juul continues to serve as a consultant to the estate of Cecchi Gori.
Over the past decade Niels has worked on numerous award-winning films including, Martin Scorsese's THE IRISHMAN, KILLERS OF THE FLOWER MOON, and Michael Mann's FERRARI.
He currently runs No Fat Ego (based in Los Angeles and London), a multi-functioning production company with the aim to produce meaningful content made by exceptional writers, producers, and directors. No Fat Ego was tapped in late 2022 to be the exclusive producing partner for the newly reinvented Cecchi Gori Pictures. Around the same time he was also appointed an advisor for a newly forming film/sports/music/tech fund anchored out of the Canada by the Holdun Family.