Hollywood loves a good trend, and when Paul Feig’s “Bridesmaids” debuted a work in progress print at the SXSW Film Festival in March of 2011, delighting audiences with the kind of bawdy comedy typically reserved for male-driven comedies, people were quick to predict that its charms would suddenly translate to a gold rush of other R-rated comedies featuring talented female stars. When the film opened two months later and made nearly $170 million at the domestic box office alone, the message was clear: There’s a market for these movies.
But more didn’t come. At least, not right away.
On the occasion of the fifth anniversary of the theatrical release of “Bridesmaids,” I was still touting the simple nature of its winning formula, and how it “unleashed some eye-popping scatological humor (from women! of all people!