The biggest challenge facing TV producers next year is figuring out ways to keep Australian dramas screening on the free-to-air broadcasters, according to Fiona Eagger.
Eagger, who co-founded Every Cloud Productions with Deb Cox, welcomes the raising of the TV Producer Offset to 30 per cent but laments the abolition of the local content sub-quotas for Fta networks.
“For Australian producers our greatest challenge is keeping Australian drama alive on our free-to-airs,” she tells If. “All the networks want to keep making Australian drama because when it hits the sweet spot, it creates great audience loyalty to a brand.
“But they’re worried about their revenues and livelihoods so, hand-in-glove with Screen Australia and the state agencies, we have to be really clever in how we put deals together.
“We are resilient and inventive but it’s not easy when the government gives on one hand but takes away on the other hand.