“One Day at a Time
” producers, fans, TV critics, and other groups set social media abuzz last month to beg Netflix
to save the critically acclaimed comedy from cancellation. Even The National Hispanic Media Coalition sent a letter to the streaming service to argue for the show’s continuation for its positive take on diversity, equity, and inclusivity. In the face of such an onslaught, Netflix renewed the series, starring Justina Machado
and Rita Moreno
, for a 13-episode third season, and fans celebrated — while also rightfully patting themselves on the back.
This narrative of saving a show – the mobilization, the Hail Mary
communiqués and stunts, and the validating network renewal – has been a familiar exercise going back decades (when even “Cagney & Lacey
” was renewed after a fierce letter writing campaign). But “Save Our Shows” campaigns rarely worked. Now, in the era of social media, these campaigns are much more frequent — and visible.