Created by an in-house team and helmed by Mashable’s director of editorial video Mike Schmidt, the publication’s first vertical video was created to accompany an article by food reporter Sarah Spigelman Richter. Richter interviewed world-renowned chef and creator of the cronut (a portmanteau that = croissant + donut) Dominique Ansel, who offers an exclusive, after-hours, eight-course dessert tasting. Mashable’s editorial vertical video shows how Ansel personalizes each dessert item according to the patron’s first word, first kiss, and first heartbreak.
According to Mary Meeker’s 2015 Internet Trends report, vertical video now accounts for 29% of the total time spent on screens by consumers. Mashable’s move to include vertical video reflects this increased