Cherniak entertained royalty and global dignitaries at the Women as Global Leaders Conference in Dubai. His performance followed an address by Sarah, Duchess of York and Jane Fonda. Cherniak delivers a strong message of positive thinking along with a humorous performance of mind control. In June 2011, Cherniak went to Kuwait, Qatar and Afghanistan to entertain the troops as part of Operation H.O.T. - Honoring Our Troops that brought food and entertainment to soldiers stationed overseas. When Operation H.O.T. - Honoring Our Troops returned to Afghanistan and Kuwait in June 2013, Boris was once again asked to join the team along with Chef Charles Carroll, former Notre Dame football coach and ESPN commentator Lou Holtz, celebrity chef Robert Irvine, author Steve Kaplan, comedian Carmen Barton and U2 tribute band, LAvation.
Boris Cherniak is credited as the inventor of the term "google me", having put it in an online press release on April 13, 2004. He also regularly used it on stage, to describe searching online for his website using the popular search engine. In December 2011, Cherniak was hired by Google for their company event.