Craig DiBiase is Executive Producer of MinusL, a production company specializing in short and long form content. Over the past 15 years, Craig's award winning work has generated hundreds of millions of views for brands such as Google, Biore and CNN. In 2013, Craig received a Cannes Lion Award in "Branded Content & Entertainment" for PepsiMax's Uncle Drew campaign. Additional projects include, a Super Bowl Honda commercial with Bruce Willis and feature documentaries, It's Happiness, about the subculture of polka music in Wisconsin and Rebirth, about the rebuilding of the World Trade Center. Craig is an active member of the Producers Guild of America and the East Coast Documentary Committee. His latest feature documentary, Tough Guys, about the origins of Mixed Martial Arts can be seen on Showtime Networks.