Much of SXSW’s identity took shape during the early aughts, when current iTunes independent film coordinator Matt Dentler brought a range of new American talent into the program. When he left in 2008 for a job in New York, incoming SXSW film producer Janet Pierson was a programming newcomer but a veteran of scene. With her husband, John Pierson, she shepherded the careers of independent filmmakers like Kevin Smith, Spike Lee, and Errol Morris. With SXSW, she was tasked with funneling that experience into the ever-changing ecosystem of film and television.
To commemorate her 10th year