Lee Stork, who has died aged 97, produced some of the nation's favourite television commercials and later became a mainstay of the extraordinary resurgence in British animation during the 1980s and 90s, producing shorts for writer-directors. The UK contingent dominated the international festivals, and Lee was a winner of prizes without equal. This was partly because he had a nose for good projects and directors, but also because he could get the best out of them. He made things happen with a minimum of fuss, yet was able to spot creative as well as technical problems and steer his directors towards the right solution without usurping their role.
He achieved this with the benefit of three decades of having written, directed or produced several hundred commercials, culminating in the 1970s with classic campaigns for the Wyatt Cattaneo animation studio in London.