Red Agency hired to make Queensland rail ‘sexy’ for younger travelers

Queensland Rail Travel has hired a PR agency in a bid to make rail travel “sexy” and more appealing to younger audiences.

The Red Agency Melbourne has been appointed to boost the profile of the operator among the southern states as well as abroad, particularly the Us and UK.

“The image of rail travel in Australia tends to be associated with older travelers, and yet young Australians use trains a lot when they’re traveling overseas. We’re looking to help make rail travel sexier,” Red Agency account manager Sam Watson told Mumbrella.

Queensland Rail Travel Gm Max Kruse said: “When we set out to engage a PR agency we were looking for a company with extensive contacts in the consumer travel and trade media as well as the creative flair to take our messages to a broader audience. Red Agency certainly fits the criteria thanks to its considerable history
See full article at Encore Magazine »

Kelly Brook Dumped by Boyfriend Over Her High Maintenance

Kelly Brook was reportedly dumped by her boyfriend because she was too high maintenance. The "Piranha 3-D" actress split from her England rugby player boyfriend Danny Cipriani earlier this month, and it has now been claimed the hunky sportsman decided to end the 22-month romance because of Kelly's annoying habits.

The 30-year-old beauty is alleged to have constantly telephoned Danny, 22, when they were apart and would take up to three hours to get ready when they were due to go out. A source told Reveal magazine, "She used to ring him up to eight times a day but Danny didn't have anything to say after the third call."

"Once she even rang him to say she couldn't find her earrings. And when they did go out, she would take up to three hours to get ready, this would infuriate him."

Kelly is believed to have been stunned when Danny told her it was over,
See full article at Celebrity Mania »

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