When news broke that the company would be discontinuing the Coffee Coolatta this summer, loyal drinkers did not take it well—despite the beverage being replaced with something shockingly similar.
“Our Coffee Coolatta isn’t good enough,” Chris Fuqua, Dunkin’s senior vice president of brand marketing, told Business Insider on Tuesday. “Coolattas are a platform we’ve had for years,” added the director of culinary innovation, Paul Racicot. “But, we believe it’s time we… contemporize our frozen platform.”
Its replacement, the Frozen Dunkin’ Coffee, is inspired by their more classic iced coffees