Before the producers of the ultra-low-budget pants-wetter Paranormal Activity
launched a Web campaign asking moviegoers to demand to see the film in their towns, they communed with the producers of the mother of all virally marketed indie horror flicks: Haxan Films
, makers of The Blair Witch Project
"Those guys really showed what you could do with a cinema-verite style, a great concept, and no money," Paranormal director Oren Peli
told the Orlando Sentinel. He made his film for $15,000 in 2006 but struggled to get it onto big screens.
So Peli called on producer Gregg Hale
and co-writer/co-director Dan Myrick
, two of the five who in 1999 blew up the reality genre with their shaky, grainy film and its Web component, which suggested the movie kinda, maybe might be real. It seemed less like a feature film and more like a documentary scrounged together from found footage.
"We actually talked to the