News

Univision to Pitch Broad Reach in Upfront, Unveil Four Telenovelas

Univision to Pitch Broad Reach in Upfront, Unveil Four Telenovelas
As part of its upfront presentation, Univision Communications is expected to preach about its ability to reach Hispanic consumers in the United States across a broad portfolio of 16 broadcast, cable and digital networks. Its upfront is set to take place Tuesday.

The company comes to market this year armed with new assets, including Fusion, the news and culture cable network it owns jointly with ABC News, and El Rey Network, the independent cabler launched by auteur Robert Rodriquez in which it owns a minority stake.

The company will tout its increasing ratings power, and its reach among U.S. consumers between 18 and 34, as well as the growth of its UniMas network, which is aimed at Hispanic millennials.

Its Univision Deportes network will have the exclusive Spanish-language rights for the first-ever, special edition Copa America Centenario, which will be played in the summer of 2016 and feature the best teams from Concacaf and Conmebol.
See full article at Variety - TV News »

Upfronts: Univision To Launch Four Telenovelas, Three Comedies

Upfronts: Univision To Launch Four Telenovelas, Three Comedies
Spanish-language broadcaster Univision, whose ratings this year have made it more competitive with the English-language broadast networks, said Friday it would launch four new telenovels and three new comedies on its flagshp network while offering new content across its portfolio of digital, broadcast and cable assets. The company also said its Univision Deportes network will air more hours of soccer than any other sportscaster, regardless of language.

The company also said it would run ten news documentaries in partnership with Participant Media.

New telenovelas include

La Tempestad” (The Storm) This riveting telenovela follows the story of Marina, whose revelations of her vengeful former boss’ indiscretions force her to find work in a small fishing village. There she meets Damián, the owner of the fishing boat La Tempestad and they fall in love. But dark clouds quickly gather as jealous and ambitious rivals emerge bent on destroying any hopes they may have had for happiness.
See full article at Variety - TV News »

See also

Credited With |  External Sites


Recently Viewed