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IMDbPro

Shadoe Stevens

  • Actor
  • Music Department
  • Producer
IMDbProStarmeterSee rank
The Late Late Show With Craig Ferguson
Play trailer2:11
The Late Late Show with Craig Ferguson (2005–2015)
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    • Contact info
    • Agent info
Shadoe Stevens started off in radio at 11-years-old in his hometown of Jamestown, North Dakota. Urban Legend has it that LIFE Magazine picked up the story that he was on the air as "The World's Youngest Disc Jockey." He graduated from high school, then for three years majored in Art at the University of North Dakota in Grand Forks, before switching to Drama and Journalism at the University of Arizona for another two years, all the while working full time in radio to help put himself through school.

It was then that he was given the chance to move to Boston to become a DJ at WRKO. On his way to Boston, his name was changed to Shadoe in a phone call from Alamogordo, New Mexico. In one year, his huge number one success at WRKO in Boston led him to Los Angeles.

With his resonant voice and command on the airwaves, Stevens became one of the City's most popular radio personalities. He then began his first major television career move as the sidekick/announcer for "The Steve Allen Show." Back in radio a short time later, he would become a legendary Program Director, creating and launching "World Famous KROQ-FM.

Leaving radio after creating three number one L.A. stations - KRLA, KROQ-FM, and KMET-FM - Shadoe went into advertising. He created the Branding, Advertising and Marketing campaign for a West Coast home electronics company called The Federated Group. The campaign increased sales 500%. In four years, the Federated Group grew from 14 local stores to 78 superstores in 5 states. It was one of the most successful regional advertising campaigns in U.S. history and the first regional ad campaign ever to have received a 2-page spread in Time Magazine. His Awards in advertising include Clio Awards and the Big Apple Award. In radio, he received the Billboard Magazine Personality of the Year Award.

Shadoe's more than 1,100 different television commercials for Federated led first to a 3-picture deal with Dino DeLaurentis Entertainment and the cult movie "TRAXX," to the number one TV series "Hollywood Squares," then to the Fred Silverman produced one hour CBS series "Max Monroe: Loose Cannon," followed by the hit CBS sitcom "Dave's World."

Along the way, Shadoe replaced Casey Kasem as the host of "American Top 40." This became the biggest radio show in the world with one billion listeners a week in 110 countries. During this time, Shadoe was a guest star on more than a dozen television series including "Beverly Hills 90210," "Baywatch," "The Larry Sanders Show," "Caroline in the City," "Clueless," "Fast Track," and "Burke's Law."

In motion pictures, Shadoe played the title role in "Traxx," Fred in "Mr. Saturday Night," Maxwell in "Bucket of Blood," and Djony Dakota in "Shadoevision" for HBO.

Shadoe was the Founder, Chairman, and President of RhythmRadio - "The Sound of the World in a Good Mood," that was the first world-wide music network and delivered programming on the radio in 30 countries and programming on the Internet delivered in 7 languages.

Shadoe created "Cabo Wabo Radio" for rock star Sammy Hagar, designing an "all up-all the time" rock music format with studios in Cabo San Lucas, Mexico and Bel Air, California. It became the number one Alternative Music format online in the world.

Shadoe was the voice of "The Late Late Show with Craig Ferguson" from 2005 to 2015, and has continued to be the voice of countless commercials and television shows including The Grammys, The Emmys, and Comic Relief.

Shadoe created and produced 85 episodes of a podcast series, called, "Blackout Television," Improv-Comedy-Theater episodes with the All-Black Cast famous for the legendary "Black Version" improvisational theater series.

Shadoe then created series "MentalRadio," - mentalradio.net and the free app mentalradio - more than 12 hours of stories, parodies, and adventures, and nearly 300,000 downloads. It has been described as: "Word Jazz & an Audio-Visual Acid Trip of Spiritual Crack."

Shadoe has been "enthusiastically married" since 1986 to his third wife, Beverly. His daughter, Amber Stevens, is a successful actress, having starred in the ABC Family series "Greek" for four years, and the movie "22 Jump Street" in 2014. Shadoe's daughter Chynarose is in accounting and money management in Los Angles. His son Brad, from his first marriage, works at Boeing in Ogden, Utah in aerospace and defense.

Stevens continues to work in multi-media art, painting, writing, production, radio, and has written 5 children's books.

In development is a live, theatrical version of his critically acclaimed audio theater podcast series MentalRadio, in partnership with Gil Smith, president of the Montalban Theater, MentalRadioLive is described as a Musical Comic Book and will debut in 2024 in the heart of Hollywood.
BornNovember 3, 1946
BornNovember 3, 1946
IMDbProStarmeterSee rank
Add photos, demo reels
  • View contact info at IMDbPro
    • Awards
      • 6 wins & 1 nomination total

    Photos2

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    Known for

    The Kentucky Fried Movie (1977)
    The Kentucky Fried Movie
    6.4
    • Voice Overs(voice)
    • 1977
    Moorriiss the Robot (2021)
    Moorriiss the Robot
    Short
    • The Interviewer(voice)
    • 2021
    Shadoevision (1986)
    Shadoevision
    6.2
    TV Movie
    • Djony Dakota
    • Bjorn Murk
    • Board of Directors
    • 1986
    Shadoe Stevens in Traxx (1988)
    Traxx
    5.3
    • Traxx
    • 1988

    Credits

    Edit
    IMDbPro

    Actor



    • A Cowboy Christmas Carol: Tales of Buckshot Bill & Cactus Jack (2024)
      A Cowboy Christmas Carol: Tales of Buckshot Bill & Cactus Jack
      Short
      • Narrator (voice)
      • 2024
    • Professor Hack Harddrive Hacks the Universe (2023)
      Professor Hack Harddrive Hacks the Universe
      TV Movie
      • Interviewer
      • 2023
    • Cinema Insomnia with Mr. Lobo (2001)
      Cinema Insomnia with Mr. Lobo
      7.9
      TV Series
      • OSI Announcer
      • 2021–2022
    • The Rich & the Ruthless (2017)
      The Rich & the Ruthless
      6.6
      TV Series
      • Narrator
      • Phillip McQueen
      • Phillip
      • 2017–2021
    • Moorriiss the Robot (2021)
      Moorriiss the Robot
      Short
      • The Interviewer (voice)
      • 2021
    • Peter Serafinowicz and Griffin Newman in The Tick (2016)
      The Tick
      7.4
      TV Series
      • Narrator (voice)
      • 2019
    • Amber Stevens West, Damon Wayans Jr., and Felix Mallard in Happy Together (2018)
      Happy Together
      6.0
      TV Series
      • Announcer (voice)
      • 2018
    • A Doggone Hollywood (2017)
      A Doggone Hollywood
      4.9
      • Quinn Norcross
      • 2017
    • The Weekly Show (2015)
      The Weekly Show
      TV Series
      • Sexual Harrasment Expert
      • 2015
    • My Life as a Dad (2014)
      My Life as a Dad
      TV Series
      • 2014
    • How to Be a Serial Killer (2008)
      How to Be a Serial Killer
      5.4
      • Narrator (voice)
      • 2008
    • Tinashe, Dominic Janes, and Jon Kent Ethridge in Out of Jimmy's Head (2007)
      Out of Jimmy's Head
      2.3
      TV Series
      • DJ Cashew (voice)
      • 2007
    • The X's (2005)
      The X's
      5.8
      TV Series
      • Extreme Homebase (voice)
      • 2006
    • Jay Acovone, Andrew Divoff, Shadoe Stevens, Ray Wise, and Trevor King in Sharkskin 6 (2005)
      Sharkskin 6
      3.5
      • Steve Skylar
      • 2005
    • Weird TV (2003)
      Weird TV
      TV Series
      • The Weird Eye (voice)
      • 2003

    Music Department



    • The Weekly Show (2015)
      The Weekly Show
      TV Series
      • composer: theme music: music producer
      • 2015
    • Max Monroe (1990)
      Max Monroe
      6.6
      TV Series
      • music consultant
      • 1990

    Producer



    • The Weekly Show (2015)
      The Weekly Show
      TV Series
      • executive producer
      • 2015
    • Laugh Now Think Later (2010)
      Laugh Now Think Later
      • producer
      • 2010
    • Shadoevision (1986)
      Shadoevision
      6.2
      TV Movie
      • executive producer
      • 1986

    Videos1

    The Late Late Show With Craig Ferguson
    Trailer 2:11
    The Late Late Show With Craig Ferguson

    Personal details

    Edit
    • Official sites
      • Cameo
      • Facebook
    • Height
      • 6′ 1″ (1.85 m)
    • Born
      • November 3, 1946
      • Jamestown, North Dakota, USA
    • Spouses
        Beverly CunninghamMay 10, 1986 - present (2 children)
    • Children
        Amber Stevens West
    • Other works
      Narrated a radio commercial parody of a series of Budweiser commercials honoring "Real Men of Genius," called "Real Islamic Assholes" (September 2001).
    • Publicity listings
      • 1 Article

    Did you know

    Edit
    • Trivia
      Stevens is well known for playing the character 'Fred Rated' in various '80s offbeat TV commercials for the Federated Group stores, a chain of home electronics retailers in the western and southwestern United States. Stevens as Fred Rated appeared in more than 1,000 commercials and gained a cult following. The ads were so popular that they were the subject of two-page spread in Time Magazine and led to a movie deal, television shows, and American Top 40.

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