TV keeps making ostentatious plays for regaining live viewership (and, as a result, getting live eyeballs on ads). We’re never seen anything like this week, though, when USA’s “Mr. Robot” exploded the idea of what you can do with in-show advertising, and truly rewarded those who tuned in live.
Earlier in the day, creator Sam Esmail had tweeted out a warning that of all the episodes of “Mr. Robot” that have aired recently:
To our streaming viewers, you should watch tonight’s episode of #MrRobot live with the commercials. Trust me on this.
— Sam Esmail (@samesmail) August 10, 2016
In this age of DVRing, it was a pretty big request (especially when you consider that “Mr. Robot” starts at 10pm and episodes often run over an hour). But once the episode began, Esmail’s reasons were clear.
Last week’s episode ended with Elliot (Rami Malek) experiencing a brutal beating