Did You Know?
When you had Gone With the Wind, the system was much more controlled. Movies were 90% of the leisure-time activities. Movies are now probably 10%, so you're fighting a confluence of other media. Driving through not just the clutter of other movies, but the clutter of entertainment, concerts, music, cable, satellite, you name it.
CEO and Chairman of Fox Studios (1996-2000). He was allegedly fired because of Fight Club
(1999), which only made $37 million at the American box office, but became profitable years later.